It finally happened. And it was much sooner than expected.
Despite claiming that the change was going to happen in a few months, Google took down the Google Keyword Tool (GKT).
The Google Keyword Tool was originally designed as part of the Adwords suite of products, to help advertisers find the best keywords to advertise their products in the Google Ad network.
And while that was by far its main use, it was also widely used for SEO purposes.
People in the Internet Marketing World used GKT to find out search volumes for their candidate keywords.
Google is now offering the new Keyword Planner (GKP) as a replacement for the GKT.
What you need to know is that for SEO purposes, the information provided by the GKP is pretty much the same as what GKT provided in the past.
One of the biggest differences is that on each consult that you make to GKP, you either get local search volumes, or you get worldwide search volumes. Not both.
If you want both values, you need to make two queries to the software.
One half of the pie
I thought this was a good chance of going over some common mistakes that people make when doing keyword research.
GKT provided half of what you needed to do keyword research.
The other half was entirely up to you.
Let’s remember first what is the basic concept of keyword research (I know, it’s basic stuff, but I like to emphasize fundamentals).
Keyword Research (for SEO) is the activity of finding keywords that while being related to your site/page, offer a good balance between search volume and level of competition (of course, you usually also want some “commercial intent” behind them, but let’s keep it simple).
So search volumes are 50% of the problem, the other half is how hard, or how easy is to rank for that keyword.
I can say with confidence that these are the 3 most common mistakes when somebody performs keyword research:
1) No competition analysis whatsoever
Yes, this might sound odd to some experienced folks here, but the thruth is that a lot of people just look at the search volumes when choosing keywords, and they move right into things like trying to find an exact match domain (like mykeyword.com or mykeyword.net), without paying attention to the level of competition for their selected keyword.
2) Evaluating competition thru incorrect/insufficient metrics
The most commonly misused metic is the number of search results. You should never rely solely on the number of search results when deciding to go for a keyword or not. It’s extremely misleading.
There are impossible keywords with a relatively low number of results and on the other hand, keywords with high number of results that offer a realistic chance of conquering the top 10.
Another common error is to use pagerank alone to determine the competition level of a keyword. Don’t get me wrong, Pagerank is still an important metric, but it should be analyzed in context.
3) Too few keywords
Maybe the best hidden kind of mistake.
This happens when you analyze keywords in a comprehensive fashion, but you do it at such a pace that will only realistically allow you to analyze very few keywords.
Some of the best known software tools in the market only let you analyze one keyword at a time, spending usually over a minute in doing so.
So if you want to analyze, let’s say 100 keywords you’ll need to trigger each of those analysis processes by hand, and you have to spend the whole time interacting with the software.
End result ? You usually analyze just a few keywords before getting tired ot the process; so you need to be really lucky to find the truly good ones among them.
Trust me, to find good keywords, you need to discard a LOT of bad ones.
So my recommendation is that you follow a research strategy that let you tackle these issues. You will be saving yourself a lot of time and money in backlinking and promotion.
It was with these ideas in mind that we developed Smart Keyword Digger.
If you want to give it a try, you can do it for free here:
You will also get full access to our Software Club, including our newest Cloud Video Maker.
And you will be clinching a preferential membership fee if you decide to stay on the Club after the trial.
We’d love to hear your ideas about the new Google Keyword Planeer and how do you do keyword reasearch.